Writing Funding Applications

Successfully completing a funding application takes preparation, clarity, and a strong connection between your charity’s work and the funder’s priorities. Some funders require more information than others depending on the grant amount. The same principles apply, but the level of detail may vary.

Read the Funders’ Criteria Carefully

Every funder sets eligibility conditions and priorities. Before you start:

• Confirm eligibility: check registration requirements, geographic focus, and supported activities.

• Match your project to their outcomes: show how your project addresses the priorities they care about.

• Ask questions early: funders often provide guidance or can confirm if your project is a good fit.

Plan Before You Write

Funders want to see well‑planned, feasible projects. Clearly define:

• What you will do – describe activities or services.

• Why it matters – explain the community need.

• Who benefits – outline your target audience and expected impact.

• How success will be measured – include tangible outcomes.

Gather required documents such as governing documents, accounts, policies, and evidence of need before starting.

Tell a Clear and Compelling Story

Use plain English and structured responses:

• Start with the “why”: explain the problem you’re addressing.

• Connect to the funder’s priorities: show how your project meets their goals.

• Avoid jargon and overclaiming: provide achievable outcomes backed by evidence.

Check that all required sections and attachments are included, figures match your narrative, and deadlines and formats are met. Proofread carefully.

Prepare a Realistic Budget

A clear budget is essential:

• Break down costs and link them to activities.

• Justify why funding is needed and how money will be managed.

• Ensure consistency with your narrative.

• Explain reserves or other funding sources if required.

Strengthen Your Credibility

Funders want to know their investment will be used responsibly:

• Show governance: leadership, structure, and key policies (e.g., safeguarding, financial controls).

• Demonstrate delivery: examples of past work or partnerships.

• Include up-to-date documents: reports, accounts, or strategic plans.

Follow Up and Build Relationships

Funders may request additional information before deciding. If unsuccessful, ask for feedback.

• Contact funders early to discuss eligibility and priorities.

• Share progress if funded, providing updates on outcomes and achievements.